![]() As a result, we see an increasing number of applications being developed, tested, and rolled out every day. This prompts forward-looking companies to ensure that their integrated marketing communication (IMC) strategies do not miss out on this valuable tool. Applications are growing in importance due to their easy access and popularity among digital consumers. ![]() Today, there are as many applications as there are consumer demands for digitally-enabled services. ![]() In the age of digital transformation, applications are growing as the dominant form of digital interactions.
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